Blog

Notes from the reporting desk

Field writing on application analytics for customer journey reporting — practical, occasionally opinionated, always tied to work we teach.

12 min read

Keep journey stages stable when product ships weekly.

9 min read

What Bangkok product teams keep misreading in cohort tables.

8 min read

Layout choices that survive an executive skim.

11 min read

A walkthrough of turning exports into a stakeholder brief.